Transform Technical Innovation into Compelling Business Value

Is your technology different than the rest?

Creating truly innovative or disruptive technology requires hard work and technical brilliance. Yet the very skills that engineered a successful technology or product may actually get in the way of describing that technology to a non-technical buyer and thus impede market success.

Does this sound familiar?

• Website content describes the technology, but neglects user benefits
• Powerpoint presentation decks are filled with diagrams and very wordy, small font, bulleted text
• There is little or no quantification of the business value

Technical engineers, focusing on technical accuracy or uniqueness, may not truly understand the value of their creation to the market or be able to describe the benefits to the user. Sometimes, brilliant technologists simply lack the verbal or writing skills to adequately express the compelling value of their innovation.  Marketing generalists often do not grasp the technology well enough to pull out the unique characteristics and create a compelling marketing message.

Next Step Marketing provides technical product marketing services that allow technology companies to extract the message of business value from the existing piles of technical specifications, data sheets, product descriptions or use cases, create compelling thought leadership content, and help the business move to the next stage.

Deliverables often include:

• Collateral Development, such as solution notes, industry insights, white papers
• Blog posts
• Web site content development
• Presentation Decks
• Campaign development and management

Simple can be harder than complex:  You have to work hard to get your thinking clean to make it simple.

Steve Jobs

Contact us today to learn more: